New Burger King Seven Incher Ad Report free essay sample

Advertising has a big effect on selling products or propagandizes. That’s why; companies and organizations start to increase their advertising expenses. A research made in 1985 indicates that in 1983, companies worldwide spent $19,837,800,000 on advertising. In 1984, $23,429,700,000 was spent and in 1991, about $52 billion was spent on advertising by companies. This shows us that companies understood that advertising is the best way of selling. All of these companies want to make their advertisements effective and memorable, but what makes an advertisement memorable? An illustration, a headline and a copy can make an advertisement incredibly memorable. The first feature, which makes advertisements effective, is an illustration. An illustration has a great effect on advertisements. They can easily make them memorable. First, the size of the illustration is very important for effectiveness of the illustration. The size of the illustration should be between 1/4 and 2/3 of the page such as 66% of top-scoring advertisements. So you can put headline and copy on the blank side of the page. We will write a custom essay sample on New Burger King Seven Incher Ad Report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, inad, advertisers used 2/3 of the page as an illustration. Secondly, the subject of the illustration is very important to capture customers. Most (36%) of the top scoring ads uses the technique of borrowed interest. For instance,   uses borrowed interest. In headline it says, †, that’s why, advertisers used a woman, which look like a surprised. To conclude, an illustration may make an advertisement such as, very effective with its size and subject, but there are more can make an ad memorable. The second feature that makes an ad memorable is a headline. A headline has a great effect on stopping power. It makes people stop and read the rest of the ad. So people may buy the product. First, the size of the headline is very important to make a headline memorable. It should not be very small or very big. The top scoring ads use commonly half inch or in rare cases less than half-inch headlines. For example, in ad, advertisers used a headline, which is 2. 5 inches. First row of the headline is written bigger than the second row, because advertisers wanted to make both rows in the same width. Second, the length of the headline is as important as the size. If the length of the headline is too long, people may easily forget it or don’t want to read it because it is long. 36% of the top scoring ads uses a headline between 1 and 6 words. So it can be memorable. For instance, advertisers used 5 words in the headline of   It is a basic phrase, which people use in their normal life. So, it is easy to remember. In conclusion, a headline is a basic way to make people remember the ad, but still there is one more thing to talk about. The last feature, which makes an advertisement effective and memorable, is a copy. Actually, copies haven’t a big effect on effectiveness, but after people stops because of the headline and the illustration, the copy becomes important. First property, which makes a copy effective, is its length. About 70% of top scoring ads have copy, which has words between 26 and 100. So people can read it easily and it will not bore them. For example, and has a copy made by 47 words. So it is easy to read and understand. Secondly, the message of the copy is a big effect on ad. Every copy has its own message. Some copies give people information about the technical specifications of the product. Some explains how to use it and some tells how the product will make you happy. The major (33%) part of the top scoring ads’ copies includes information about the usefulness of the product. So the advertisers can easily fool the customers. For instance,   ad’ copy is about effects of the hamburger on the potential consumers. To conclude, even though the copy is not very important at the beginning, it becomes very effective with its length and message. In other words, most of the top scoring ads such as   uses illustrations, which do not fill all of the page and includes the subject of borrowed interest; headlines, which are about half inch and less than 7 words and copies, the lengths are between 26 and 100 words and explains how do the products helps you, to improve their sales. However I am sure all these would change in the future such as entire page illustrations and copies less than 50 words.

A case study of Walmart Stores Inc. with SWOT,internal and external elements which add to the company success.

A case study of Walmart Stores Inc. with SWOT,internal and external elements which add to the company success. IntroductionWalmart Stores Inc. is synonymous with low prices and name brand quality products. The company basis of success and foundations cannot be credited to the current CEO Lee Scott but famed Sam Walton. Walmart formula for success simply put is their relationship with customers,employees, and technology that assists in forming relationships with their suppliers;places Walmart Stores Inc. as the top discount retailer.History,Development, and GrowthSam Walton led Walmart to become the top discount retailer. The mega corporation has eliminated top competitors such as Kmart and Sears to reign supreme over the discount retailing market. Following World War Two, discount retailing evolved due to frugality during the war. Walton opened the first Walmart in Rogers,Arkansas in 1962. The philosophy Walton acquired to start Walmart began with his earlier experience at JC Penny. The philosophy is based on delivering products based on quality and value combined with superb customer service .walmart beijingWalmart initially set out by expanding in small towns and gained not just a reputation for low prices but a family friendly company. The departments were wide and varied to include:family apparel, toys,lawn and garden,health and beauty,household goods,crafts, fabrics,jewelry and most recently pharmacies,electronics,tire and lube and the latest gas stations.Sam Walton strategy was to gain dominance by deep discounting,listening and forming relationships with employees and customers and assuring the consumer quality product.Product is displayed in a distinctive way by stacking and drawing attention to the eye. Expansion is done at an aggressive level. The company did moves strategically by town to town and then on a state by state basis mainly in the Southeast and Southwest in the beginning. This strategy continued until 1991, one year before Sam Walton death; Walmart had acquired 1,573 stores located in 35 states. Walmart had become the largest retailer and largest...

Muslims in America Essay Example | Topics and Well Written Essays - 1000 words - 1

Muslims in America - Essay Example The essay "Muslims in America" talks about the position of Muslims in the United States of America after the WTC attacks and the 9/11 attacks when the Muslims Groups tried to kill the American people. The terrorist attacks in the US had played a major role in settling beliefs in minds of young and innocent Americans. Muslims have played a very important role in integrating with the culture of the USA. There have been many Muslims rappers in the country. Muslims have been vocal in their opinions through magazines and other means of public publications. There are Muslims Comedy groups up and running in many parts of the country and they all share a common sense of humour which is nowhere connected with the plight of Americans suffering from terrorism. The Sunni Muslims in the USA are in the majority, while the Shia Community is in the minority. They both follow their schools of jurisprudence, and more than 2/3rds of the Muslims believe that religion is an important tool to strengthen one’s life. The Muslims have integrated very well with the rest of the population in America. Although there were some doubts in the early part of the 20th century, all these doubts were erased when the Blacks living in the USA started converting to Islam, as the religion provided the best possible means to live a life which was devoid of any discrimination as opposed to Christianity. The Wall Street Journal in its report had claimed that the Ameri can Muslims had been projected as role models for the Muslims.

Loneliness and Isolation in Different Media Essay

Loneliness and Isolation in Different Media - Essay Example The essay "Loneliness and Isolation in Different Media" discovers he Loneliness and Isolation theme in the context of Different Media. Slaughter makes the meaning clear from the beginning through the end that the persona in the poem is lonely. He intensifies the feeling by repeating the word â€Å"loneliness† throughout the poem especially in the first two stanzas. He further emphasizes the theme using repetition of the word â€Å"loneliness† in the last four lines of the poem. Note that the repetition effects to an alliteration and even to an exaggeration. In addition, as the lines of the poem highlight the theme of loneliness, they imply the idea of morbidity. Finding loneliness in everything that the persona sees in his surroundings, including the land, seas, etc., he expresses severity of his loneliness, thus making it appear as if he is under depression. In addition to the alliteration, Slaughter represents the feelings of the persona using his surroundings. He use s phrases with compound nouns beginning with â€Å"lonely† such as lonely trek, lonely mist, lonely spies, lonely circles, lonely tears, lonely cries, and lonely tears. He also adds compound nouns such as â€Å"coursing strife† and â€Å"flowing pain† to underscore the dilemma of the persona. Using images to represent feelings suggests Slaughter’s use of symbolism. The theme of loneliness is likewise expressed in Hopper‘s painting. The subject of this painting is a middle aged woman who sits alone, expressionless in a hotel, unmindful of the morning sun.

Teenage Drinking Essay Example | Topics and Well Written Essays - 1000 words

Teenage Drinking - Essay Example One argument for teenage drinking is based on the fact that at the age of 18 individuals are already legal adults and can marry or get married, have a say in elections through voting, adopt children, drive vehicles, procure abortions, serve on juries, fly airplanes, hold important public offices, serve imprisonment and even capital punishment and sue or be sued in court, yet they cannot drink until they are 21 years old. This can only be termed as hypocrisy especially considering that one acquires a driving license at 16 years and can be entrusted with a gun for hunting at the tender age of 12 years while they cannot be entrusted with drinking (Hanson). There is also the view that prohibition of teenage drinking in public places has resulted in teenagers hiding and drinking in unsupervised places and maximizing such opportunities through binge drinking which has far serious health effects. Lowering the drinking age may have the effect of removing the taboo tag on alcohol and thus rem ove the thrill that drives teenagers towards alcohol and breaking the law. This will result in reduced binge drinking and moderate teenage alcohol consumption (ProCon). Bryson weighs in on the debate with the view that at the age of 18 one can not only represent the country in war but also work at a beer/wine/liquor distillery besides owning a bar among numerous other adult rights and freedoms such as paying taxes, act and access pornography, engage in commercial sex activities in some states, sign legal contracts and run for most political offices while being forbidden to drink. This is tantamount to treating the adults of 18-20 years as second class citizens. Besides all these, the drinking restriction has not served its purpose as evidenced by the amount of unstoppable drinking occurring at college level. Studies also indicate that there are no significant differences in harm caused by alcohol between an 18 year old and a 21 year old. Arguments against Teenage Drinking: Alcohol d rinking has been shown to have serious medical complications in teenagers especially when they engage in binge drinking. These include brain damage which is a consequence of the neurotoxicity of consumption of large amounts of alcohol and fears are that such brain damage may be irreversible. Comparative studies indicate that drinking teenagers have impaired memory and limited cognitive skills as compared to non-drinking ones. Teenager’s brain is not structurally fully developed hence teenagers are at higher risks of damage in comparison to adult brains (IAS 3; CADCA 1; Trudeau). Johnson (2) identifies alcohol as a major contributor to juvenile delinquency stating that such teenagers are more likely to bear guns and other weaponry, damage property, commit rape and assault among other violent conduct and illegal acts. A closely related consequence of teenage drinking is engaging in abuse of other drugs including drugs such as marijuana, inhalants, cocaine and smoking (CDC Facts heet; Hitti). Such drugs not only create problems with the law but also health and mental problems alongside drop in performance in schools. This is a scenario which results in cross-over youths which referring to youths causing concerns across multiple systems such as counseling, juvenile criminal justice, education and health.

An analysis of the Feminization of War

An analysis of the Feminization of War Throughout history, women have found ways to interject themselves into combat roles, whether openly or undercover. Stories about women serving in combat roles during the American Revolution and the Civil War have spread to groups who support the idea of including women in such roles. However, a womans traditional role during war has been to hold things together back home while the men were responsible for defending the nation. During the turn of the 20th century, the roles for women changed dramatically when it comes to the military. Some 33,000 women served in the US armed forces during World War I, most in the Nurse Corps; more than ten times that number served during World War II (Field). Additionally, women fulfilled roles in manufacturing plants that produced the equipment vital to the war effort. Recently, women have been indirectly attached to combat ground troops where they have been placed in a position to defend themselves from enemy combatants when necessary. Female vetera ns such as Catherine Ross feels, à ¢Ã¢â€š ¬Ã‚ ¦she faced the same dangers as her male colleaguesà ¢Ã¢â€š ¬Ã‚ ¦why arent women allowed to serve in full combat roles in the American army (Horn). Supporters make a very convincing argument for overturning the current exemption prohibiting women from serving in direct combat roles. However, Elaine Donnelly from the National Review believes otherwise. She states, Civil affairs, even in a combat zone, does not fit the definition of direct ground combat: deliberate offensive action, attacking the enemy under fire à ¢Ã¢â€š ¬Ã‚ ¦ Rose has therefore not actually experienced the role she is advocating for her fellow women (Horn). The assertions that other countries have overcome the problem of allowing women in combat roles have been taken out of context when the details are studied thoroughly. Israel is a country that is frequently mentioned when debating whether women should fulfill combat roles. Dorian de Wind of the Moderate Voice states, The Israeli military have actively recruited women since the start of the Israeli state in 1948, and now allow women to serve in any role that men may (Horn). However, there are reports that contradict this statement. No Israeli woman has served in combat since the establishment of the state of Israel in 1948 (Van Creveld). The people of Israel, including feminist groups, have any objections to this situation (Dougherty). So the question remains, Should women be allowed to fulfill full combat roles within the United States military? The answer should be unequivocally NO! Women are physically incapable to handle the rigors of war, will cause a break-down in unit cohesion, and to be honest, Americans are not truly ready to see large numbers of young women returning home in body bags. The first major problem deals with the physical capabilities of the average woman entering the military. When in a combat situation, each member of the team will need to be able to pull their load, many times without the assistance from anyone else. One critic states, Women on average do not have the physical capability to lift a fully loaded male soldier who has been wounded under fire, in order to save his life. No one should have to die because women do not [have the capability] (Horn). Time is of the essence when in battle, and when a soldiers life is at stake, the unit will need capable individuals to carry-out the duties and responsibilities required to bring everyone home safe from a dangerous mission. Most women lack those very important skills crucial to combat. Some may argue to include those women who may be considered capable, but that will not be the correct answer due mostly to the difference in physical training standards. Proponents say, There are no current tests that specifically measure the physical skills required for each military occupation specialty the only way to test this is have the soldiers simply go out and perform their task. The goal is to create these gender-blind specific tests that more accurately predict a soldiers success in combat (Willens). The promotion of such tests will be disastrous in the end. To merely, test a soldier on how well he or she carries a gun is a far cry from the unpredictability of an intense combat situation. There is no way to predict each and every task that maybe required of a soldier when a combat situation arises; therefore, the task test for every specialty would only be beneficial to those specialties while in peace time conditions and would be thrown out in combat. As of now, men and women are held to two different standards. Men are required to do more, physically, than their female counterparts. Another critic states, If women were held to the same standards as men, more than 14 percent of our armed forces would not be women. Feminists aver that scrapping the double standard would be discriminatory (Kirkwood). These remarks speak for themselves. Everywhere in society, the physical standards differ between men and women. Lets consider the New York Marathon. The men and women start out at the same time and run the same course, but when it comes to finishing the race, the division begins. There is always a man that finishes the race first and shortly afterwards, the first woman crosses the finish line. When the top participants are identified, they are split between the top man and the top woman. If this split does not occur, the top performing woman would never be recognized even though she may have finished before hundreds of male participants . Proponents, deep down inside, recognize there are strength differences between male and female, and really do not want to push for the physical standards to match. Besides, the strongest woman is usually only as strong as the weakest man (Kirkwood). Does the military want a less than capable combat force? Most logical thinking human beings would say, No! The second major problem to be discussed is the disintegration of unit cohesion within the combat team. This disintegration takes place in many forms that are also found within civilian society such as mistrust and pregnancy. Trust within the unit is paramount. One scholar states, Just the perception of unfairness is often enough to poison the atmosphere (Simons). This perception of unfairness will be experienced by both men and women. For example, certain tasks are perceived to be unfairly assigned to men due to the mixed gender environment. Leaders do not want to be on the wrong end of such an intense situation and therefore chooses men to complete the task because they would be the ones performing it in an all male environment. When this takes place, mistrust in the chain of command creeps in and starts the breakdown in cohesion. On the other hand, if the women are assigned these types of tasks, they too will feel that the leadership is treating them unfair based on gender. Where is the leadership to turn? It takes a delicate balancing act to make such a situation work. And when in combat, the leadership needs to know that each service member completely trusts their decision making ability or the whole unit is lost. Take a look at the corporate world. Women are positioned throughout the company at all levels. Even though the women are there, they are still unevenly represented at the upper levels of management. Some may ask, Why? A simple explanation may be in order. There are things that only happen to women that may or may not impact their decision. The board of directors at these companies needs to be comfortable that their team will be intact for years to come and pregnancy disrupts this plan. In the corporate environment, many women extend their maternity leave and then willingly surrender high-status positions (or resign their commissions) after giving birth in order to spend more time at home (Simons). This type of behavior would not be acceptable in a Special Forces unit. These units spend years together perfecting their communication skills and fighting techniques. A decision of this magnitude cannot be made on a whim. No one has the right to tell a woman that she cannot start a family if she chooses to do so. The unit will suffer for this decision and will make it ineffective. Therefore, all women have to be considered potentially non-deployable for some length of time (Simons). The final problem with women being assigned in combat roles is that Americans are not ready for their daughters to be brought home in body bags. During World War I and World War II (WWII), Americans accepted the fact that war produces casualties on both sides and seen it was necessary to participate in such a horrific act. However, over the past forty years, some Americans have changed their perceptions on the need for war. Statistics show that the number of casualties have drastically decreased since WWII with Vietnam combat casualties being listed at 58,209 compared to the 5624 combat deaths of the entire Global War on Terrorism (Wikipedia). Now imagine that 14 percent of the deaths during the War on Terrorism were women. It paints a grim picture to know that nearly 800 women could have been killed in combat while performing a highly dangerous job that some feminists are advocating so strongly. If this was the case, the streets would be crowded with angry parents and family members protesting the use of their daughters in such combat roles. Women are needed to play the counterbalancing role for the men in society. If society is composed of individuals who all think alike, the country would go down the path of no return. Women should be spared the carnage and cruelty of war and turning a woman into the kind of person who views such gore without blinking an eye, or who participates in the wanton killing war requires, is a step down to cultural suicide (Kirkwood). It is usually the mothers who teach the youth of America and by turning them into killing machines, Americans are essentially destroying their future because the sanity check would not be place to keep this country from becoming the war mongering state that some Americans believe it is today. Movies make the case for including women in combat roles and there are some who have fought valiantly when thrust into a kill or be killed situation. However, the few women who have encountered such activities do not constitute the total restructuring of full combat units that are performing effectively as they now stand. Maybe in the future when strength capability and unit cohesion is not a part of the equation, then women will be utilized in a more modified combat role where service members will never come into contact with enemy forces. This would be the problem assigned to the Department of Defense Warfare engineers for a solution. How would combat units fight a close quarter without seeing the enemy face-to-face? When this problem is solved, then and only then women should be allowed to become a part of fully engaged combat unit.

Human Life And Fire :: essays research papers

Human Life and Fire The world is full of powerful forces. There are forces that effect the entire society and there are forces that only effect a select part of it. One of the most powerful forces of nature is fire. Fire is constantly present in today's society. Whether it be by staying warm or the destruction of private memories and property, fire is an ongoing influence in society. Due to this fact, it is possible to compare fire and life in general. Fire begins with an idea of a spark. Then the spark is made and with the help of kindling, the flame begins to grow. Once a flame begins to grow it can take many paths because of the influences of external forces. If a wind blows, the flames change their direction and velocity and can engulf many other things. On the other hand, if there is no wind, the fire may burn itself to the ground and never reach its full potential. If rain begins, the fire is slowed and may even be stopped for good. Oxygen is necessary for a fire to flourish; without it a fire will whittle and die. Some objects allow fire to burn for years while others burn out very quickly or are not able to be burned at all. No two fires are alike, in what they do. Some roam free while others are confined to an area. A fire is beautiful to some, while to others it is dangerous and hellish. These phrases can be used to illustrate life, as well. Life begins as a type of spark. Some believe that life begins at conception, thus showing that life does begin with a very small, yet significant "spark." Others believe that life begins at birth. This could be related to the beginning "spark" of life through the way a baby enters the world, in material form. Humans begin to grow through their experiences and how they are raised. Each person lives their own life because of the impact these external factors have on them. As times change, people and attitudes change. This is a fact of life. Due to certain outside influences, a person may make the best of themselves or just diminish in the general mass of society. Humans survive and flourish because of their environment. It is general scientific knowledge that humans survive because of the oxygen in the air. Without good oxygen content, humankind could not survive. If a certain part of the country has better air quality, then usually the general public has less health problems, i.